---
name: brand-voice-rules
description: Template and process to create and apply a brand voice rules file (audience, tone, banned words, banned claims, formatting and examples) that every AI assistant must follow when writing. Use before drafting any public or commercial copy for a brand, or when the user wants to define their voice.
---

# Brand Voice Rules

## How to use this file
Before writing anything for the brand, read these rules. When done, check your draft point by point against "Final check". If a rule conflicts with the user's request, ask.

## 1. Who we talk to
- Customer: [describe: industry, size, country, what worries them].
- Register: [formal / casual]. Languages: [English / Spanish / both].

## 2. How we sound
- [3 adjectives, e.g. direct, warm, expert without bragging].
- Short sentences. Answer first, detail second.
- Explain it like you would to a busy business owner, no needless jargon.

## 3. Words and phrases
| Never | Better |
|---|---|
| "revolutionary", "disruptive" | say what it does, concretely |
| "end-to-end solutions" | name the service |
| [a phrase your brand banned] | "AI assistants", "automations", "AI receptionist" |
[add the brand's own]

## 4. What we never claim
- Numbers, percentages or results without a source the owner confirmed.
- Testimonials, client logos or user counts that do not exist or are not authorized.
- Prices in public material, unless the owner says so.
- Awards, certifications or rankings the brand does not hold.

## 5. Format
- Paragraphs of 1 to 3 lines. Lists when there are steps.
- Emojis: [never / one max].
- No ALL CAPS shouting. No strings of exclamation marks.
- Signature: [name and title].

## 6. Examples
- Good: [paste 3 real pieces the owner likes].
- Bad: [paste 3 pieces that must not be repeated, and why].

## Final check (before delivering)
- [ ] No word from the "Never" column.
- [ ] No number, testimonial or price that did not come from the owner.
- [ ] Correct tone and register.
- [ ] Readable at a glance on a phone.