---
name: cold-email-campaign-deploy
description: Compiles strategy, copy, and variants into a campaign brief, runs a pre-launch checklist, and creates the campaign paused.
---

# Cold Email Campaign Deploy

## 1. What it does

- Takes already-approved strategy, copy sequence, and test variant artifacts, compiles them into a single campaign brief, runs an eight-point pre-launch checklist, and creates the campaign in your cold email platform in a paused state for your final review.

## 2. When to use it

- When your strategy and copy are ready and the campaign setup is left.
- When you want a consistent checklist before every launch.
- When you use Email Bison or Instantly and want to avoid setup mistakes.

## 3. Step by step

- Gather the approved artifacts: strategy, copy sequence, and variants.
- The assistant compiles them into a single campaign brief.
- It runs the eight-point pre-launch checklist.
- It flags anything that fails the checklist for your fix.
- It creates the campaign in your platform in a paused state, never live.
- You review and activate the campaign manually when ready.

## 4. Safety rules

- Safety rules: everything ships as a draft first; nothing is sent, published, or paid for without your explicit approval; no data, numbers, or results are ever invented; no credentials or secrets are typed into chat.

## 5. Best practices

- Always review the full draft before approving any send, publish, or payment.
- If real information (data, numbers, results) is missing, ask for it to be flagged as pending instead of invented.
- Keep credentials and keys out of chat; set them in environment variables or your secrets manager.

## 6. GoHighLevel integration

- Where relevant, results can be saved as contacts, tags, tasks, or notes inside your GoHighLevel sub-account.
- No automation inside GHL (workflow, campaign, trigger) activates without your review first.