---
name: conversion-audit-toolkit
description: Audits landing pages with a systematic conversion rubric and delivers scores and prioritized recommendations, without applying changes directly.
---

# Conversion Audit Toolkit for Landing Pages

## 1. Purpose
Give an objective, actionable diagnosis of why a page isn't converting enough, using a consistent rubric instead of loose opinion.

## 2. Capture
Take screenshots of the page on desktop and mobile, and note perceived load time.

## 3. Message and value proposition
Evaluate whether a visitor understands what's offered and why it matters within the first seconds.

## 4. CTA
Review visibility, repetition, and clarity of the call to action in every section of the page.

## 5. Form friction
Count fields and steps, and detect confusing validations or unnecessary requirements that lower conversion.

## 6. Copy and social proof
Identify buyer objections the copy doesn't resolve, and evaluate whether there's enough social proof (testimonials, logos, numbers).

## 7. Deliverable and safety rules
Deliver a score per section and a prioritized recommendation list as a draft report. No change is applied directly to the page without approval; traffic or conversion metrics are never invented, only observed or real data the user provides is used.