---
name: conversion-tracking-integration
description: Integrates third-party conversion tracking into opt-in forms, checkout, and landing pages, combining server-side and client-side signal.
---

# Conversion Tracking Integration

## 1. Purpose
Connect a third-party attribution platform to a funnel's capture points (opt-in, checkout, purchase), so campaign attribution is reliable.

## 2. Mapping capture points
Identify every form and checkout page where a relevant conversion happens.

## 3. Server-side tracking
Send lead events from the backend via API, avoiding reliance on the browser alone.

## 4. Client-side tracking
Add purchase intent tracking at checkout to capture real-time behavior.

## 5. Payment confirmation
Connect the final purchase/payment event to the attribution platform, avoiding duplicate or missing conversions.

## 6. Testing
Run an end-to-end test transaction before considering the integration production-ready.

## 7. Safety rules
- Nothing is marked production-ready without a successful test and user approval.
- Conversion or sales numbers are never invented.
- No API key for the attribution or payment platform is ever written in chat.