---
name: dm-keyword-trigger-builder
description: Creates keyword-based direct message triggers with auto-generated copy, ready to activate inside GoHighLevel.
---

# DM Keyword Trigger Builder

## 1. What it does

- Detects which keyword should trigger a direct message, searches your knowledge base for the most relevant offer or link for that keyword, and drafts a short reply in your brand tone. The trigger and copy are shown for your approval before saving to your CRM (for example GoHighLevel) or system of record.

## 2. When to use it

- When you want to automate DM replies on Instagram or Facebook without sounding robotic.
- When you manage several offers and need to route each keyword to the right link.
- When you use GoHighLevel and want to centralize DM triggers in one flow.

## 3. Step by step

- Define the keyword you want to trigger on (e.g. 'price', 'info').
- The assistant searches your knowledge base for the most relevant offer or link.
- It drafts a short DM reply in your brand tone.
- It shows you the trigger and copy for approval.
- Once approved, it saves it to your CRM or system of record (e.g. GoHighLevel).
- No trigger goes live on your socials until you confirm it first.

## 4. Safety rules

- Safety rules: everything ships as a draft first; nothing is sent, published, or paid for without your explicit approval; no data, numbers, or results are ever invented; no credentials or secrets are typed into chat.

## 5. Best practices

- Always review the full draft before approving any send, publish, or payment.
- If real information (data, numbers, results) is missing, ask for it to be flagged as pending instead of invented.
- Keep credentials and keys out of chat; set them in environment variables or your secrets manager.

## 6. GoHighLevel integration

- Where relevant, results can be saved as contacts, tags, tasks, or notes inside your GoHighLevel sub-account.
- No automation inside GHL (workflow, campaign, trigger) activates without your review first.