---
name: google-ads-conversion-tracking
description: Sets up Google Ads conversion tracking end to end: tag, Enhanced Conversions, offline/server-side import, and Customer Match audiences.
---

# Google Ads Conversion Tracking

## 1. Purpose
Leave a Google Ads account with complete, blocker-resistant conversion measurement, combining client-side and server-side signal.

## 2. Initial audit
Review what tag and events exist today, identify gaps: duplicate events, unregistered conversions, missing Enhanced Conversions.

## 3. Tag and client-side events
Install or fix the Google tag and conversion events at key funnel points (lead, purchase, booked call).

## 4. Enhanced Conversions
Enable Enhanced Conversions for web, hashing user contact data to improve matching without exposing personal information.

## 5. Offline/server-side import
Connect conversion import from the CRM or backend (for example, a pipeline from GoHighLevel) to capture conversions that happen outside the browser or after the initial click.

## 6. Customer Match
Build real customer audiences via the Data Manager API for remarketing and high-quality lookalike targeting.

## 7. Safety rules
- No audience or import is activated in production without approval.
- Conversion numbers are never invented; everything is validated with real account data.
- No API or Google Ads credential is shared in chat.