Google Ads Pro Launch System

What it does

This skill walks through launching a Google Ads account in sequential phases: conversion tracking, strategy choice (Search vs Performance Max), Customer Match audiences, campaign structure, ad copy, and ongoing optimization. Each phase ends with a checkpoint where the user approves before moving to the next.

When to use it

• When launching a new Google Ads account and there's no reliable tracking yet
• When deciding between Search and Performance Max based on criteria, not intuition
• When you need a repeatable process to launch client accounts consistently

Steps

1. Phase 1: set up conversion tracking (Google tag, Enhanced Conversions, offline import)
2. Checkpoint: confirm conversions record correctly before spending budget
3. Phase 2: define account strategy (Search vs Performance Max) based on goal and budget
4. Phase 3: build Customer Match audiences from the existing customer base
5. Phase 4: structure campaigns, ad groups, and draft copy
6. Phase 5: review and approve the real launch; phase 6: ongoing monitoring and optimization with reports, no budget touched without approval

The skill

---
name: google-ads-launch-system
description: Phase-by-phase guide, with confirmation between each, to launch and optimize a Google Ads account from zero: tracking, strategy, audiences, campaigns, and optimization.
---

# Google Ads Pro Launch System

## 1. Purpose
Take a Google Ads account from zero to a well-tracked, optimized launch, in six phases with an approval checkpoint between each.

## 2. Phase 1: Conversion tracking
Set up the Google tag, client-side conversion events, Enhanced Conversions, and offline/server-side conversion import, so the bidding algorithm gets reliable signal without depending on a single source.

## 3. Phase 2: Strategy
Compare traditional Search against Performance Max based on business goal, available budget, and conversion data quality, recommending a path with clear justification.

## 4. Phase 3: Customer Match audiences
Build audiences from the existing customer base (for example, exported from a CRM like GoHighLevel) for high-precision remarketing and lookalikes.

## 5. Phase 4: Structure and copy
Build campaign and ad group structure, and draft ad copy, ready for review before uploading to the live account.

## 6. Phase 5-6: Launch and optimization
Launch only after explicit approval. Afterward, monitor metrics and propose bid, budget, or targeting adjustments as recommendations, never applied automatically.

## 7. Safety rules
- No campaign is activated or given budget without explicit approval.
- Performance metrics are never invented; every report uses real account data.
- No Google Ads or API credential is ever exposed in chat.

For Claude Code, save it as ~/.claude/skills/google-ads-launch-system/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.