---
name: heatmap-conversion-analyzer
description: Analyzes scroll, rage-click, and session-recording signals to produce conversion optimization and A/B test recommendations.
---

# Heatmap & Conversion Analyzer

## 1. What it does

- Reviews heatmap tool metrics (scroll depth, rage clicks, dead clicks, engagement) by funnel, variant, or device, and turns them into a structured report with conversion optimization recommendations and prioritized A/B test hypotheses.

## 2. When to use it

- When a page has traffic but you don't know why it's not converting.
- When you need visual evidence before proposing a design change.
- When you want to prioritize which A/B tests to run first by expected impact.

## 3. Step by step

- Connect or export data from your heatmap tool.
- The assistant filters by funnel, variant, or device as requested.
- It identifies scroll patterns, rage clicks, and dead zones.
- A structured report with prioritized findings is generated.
- A/B test hypotheses are proposed with an impact/effort score.
- You decide which hypothesis moves to execution; nothing on the site changes automatically.

## 4. Safety rules

- Safety rules: everything ships as a draft first; nothing is sent, published, or paid for without your explicit approval; no data, numbers, or results are ever invented; no credentials or secrets are typed into chat.

## 5. Best practices

- Always review the full draft before approving any send, publish, or payment.
- If real information (data, numbers, results) is missing, ask for it to be flagged as pending instead of invented.
- Keep credentials and keys out of chat; set them in environment variables or your secrets manager.

## 6. GoHighLevel integration

- Where relevant, results can be saved as contacts, tags, tasks, or notes inside your GoHighLevel sub-account.
- No automation inside GHL (workflow, campaign, trigger) activates without your review first.