Instagram Carousel Copywriting

What it does

Writes Instagram carousels applying post-type frameworks (comparison, roadmap, data visualization, listicle) with a per-slide word limit for readability, and writes captions with DM keyword triggers to automate lead capture. Keeps consistency with the client's brand voice guidelines.

When to use it

• Planning a series of educational or promotional carousels for Instagram
• Writing a caption that needs a keyword trigger to capture leads via DM
• Adapting existing content into the slide format with a word limit

Steps

1. Define the post type (comparison, roadmap, dataviz, listicle, etc.)
2. Outline each slide's script respecting the max word count (~15 words per slide)
3. Write the caption with an opening hook and a DM keyword trigger
4. Check the tone matches the brand voice guide
5. Verify the DM automation flow tied to the keyword in GoHighLevel or another tool
6. Deliver the carousel and caption as a draft for approval before scheduling or publishing

The skill

---
name: instagram-carousel-copywriting
description: Write Instagram carousels and captions with per-slide word limits, brand voice, and DM keyword triggers for lead capture.
---

# Instagram Carousel Copywriting

## When to use it
When you need to produce Instagram carousels that educate or sell, with captions optimized to capture leads via DM automation.

## Post types
Comparison, step-by-step roadmap, data visualization, listicle, myth vs. reality, before/after. Each type has its own narrative rhythm.

## Slide rules
Max ~15 words per slide, one idea per slide, final slide always has a clear CTA.

## Caption and DM trigger
The caption opens with a hook, delivers brief value, and closes with an explicit instruction ("comment word X to get...").

## GoHighLevel connection
The caption's keyword connects to a DM automation workflow in GoHighLevel (or equivalent tool) that sends the lead magnet and tags the contact.

## Safety rules
Always deliver the carousel as a draft. Nothing gets scheduled or published without explicit approval. Never invent statistics or testimonials. Don't share tokens or API keys in chat.

## Deliverable
Full slide script, final caption, and suggested keyword/DM flow name.

For Claude Code, save it as ~/.claude/skills/instagram-carousel-copywriting/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.