---
name: lead-magnet-games
description: Design and build a one-page quiz or mini-game that captures leads and qualifies them by score, connected to the CRM with a tag per result. Use when the user wants an interactive lead magnet, a diagnostic quiz or a scorecard.
---

# Lead Magnet Games

## 1. The idea
- A question the ideal client wants answered about themselves: "How automated is your business?", "How many opportunities slip through on the phone?".
- It should take under 2 minutes.
- Ask the user: who it is for, what they want to learn about each lead, and what they offer next.

## 2. Questions (5 to 8)
- One per screen, multiple choice, no typing.
- Each option scores points by how good a lead it signals (size, urgency, available budget, current tools).
- Mix diagnostic questions (useful to them) with qualifying questions (useful to you).

## 3. Results (3 tiers)
For each tier: a name, what it means in two sentences, 2 or 3 concrete recommendations and a next step (book a call, a guide, a video). No exaggerated diagnoses to scare people.

## 4. Capture
- Ask for name and email before the full result, saying why (to send them the result).
- Link the privacy policy and add a consent checkbox where the country requires it.
- No fake prizes, no "you won" when there is no real prize.

## 5. Build
- A single HTML/CSS/JS file, fast and mobile-first.
- Progress bar, big buttons, a way back to the previous question.
- On submit: form or webhook to the CRM with `score`, `tier` and the answers; tag `quiz_<name>_<tier>`.

## 6. Verify
- Play all three paths (low, mid, high) and confirm each contact reaches the CRM with the right tag.
- Check on a real phone: nothing clips or overflows.
- Any follow-up email or sequence stays in draft until the user approves it.