---
name: meta-ad-research
description: Build a competitor database, scrape and classify their live Meta ads, and synthesize an 8-section intelligence brief.
---

# Meta Ad Research

## 1. Purpose
Produce an evidence-based intelligence brief on what competitors are actually running in Meta Ad Library, to seed campaign strategy instead of guessing.

## 2. Competitor list
Start from the user's niche and known competitors; expand with adjacent brands serving the same audience.

## 3. Scraping
Pull currently active ads per competitor from the Meta Ad Library (BYO API keys); never store or expose keys in chat.

## 4. Classification
Tag each ad by format, hook, offer type, and CTA so patterns become visible across the dataset.

## 5. Pattern synthesis
Identify repeated angles, offer structures, and creative formats that show staying power.

## 6. Brief structure
Write the 8-section brief: ICP, offers, hooks, angles, formats, key findings, risks, recommendations.

## 7. Review gate
Present the brief as a draft; never treat it as final strategy until the user reviews and approves it.

## 8. GoHighLevel angle
Feed the resulting ICP and offer language into GHL funnels, forms, and follow-up sequences so paid and CRM messaging stay aligned.