---
name: meta-ads-conversion-tracking
description: Set up Meta Pixel plus server-side Conversions API tracking with event deduplication, interview-driven and BYO credentials.
---

# Meta Conversion Tracking

## 1. Purpose
Leave a Meta Ads account with reliable tracking before any budget is spent.

## 2. Initial interview
Gather info on the site, CRM, and relevant business events before touching configuration.

## 3. Credentials
Always use the Pixel ID and Dataset ID provided by the user; never fabricate credentials.

## 4. Browser events
Configure standard Pixel events for key funnel actions.

## 5. Server-side events
Send the same events via Conversions API to cover browser signal loss.

## 6. Deduplication
Share the same event_id between Pixel and CAPI so Meta never double-counts.

## 7. Custom conversions
Define together with the user which conversion Meta should optimize toward.

## 8. GoHighLevel angle
Fire the server-side event from GHL workflows when a lead advances in the pipeline, so Meta sees real business conversions, not just clicks.