---
name: meta-ads-optimizer
description: Run recurring Meta Ads optimization: classify risk, pause losers, scale winners with tiered approval gates and a change log.
---

# Meta Ads Optimizer

## 1. Purpose
Maintain a disciplined optimization cadence on Meta Ads accounts, avoiding impulsive or undocumented changes.

## 2. Scope
Define which accounts, campaigns, and date range get analyzed in each run.

## 3. Risk classification
Group entities (ABO or CBO) by cumulative spend, results, and volatility to decide how much caution to apply before touching them.

## 4. Decision rules
Propose pausing clear losers, holding ambiguous ones under observation, and scaling budget gradually on proven winners.

## 5. Approval gates
Separate changes by impact level; higher-risk changes require explicit approval before execution, never applied alone.

## 6. Execution and verification
Apply only approved changes, confirm each entity's final state after the change, and save the action log.

## 7. GoHighLevel angle
Cross-check the conversion source against GHL pipelines to confirm leads Meta reports as winners actually progress in the CRM before scaling budget.