Meta Ads Pro System

What it does

Orchestrates, in order, the phases needed to stand up a Meta Ads account from scratch: correct tracking setup (Pixel + Conversions API), strategy research, custom audience building, campaign launch, and ongoing optimization, requesting user confirmation before moving to each next phase.

When to use it

• A new client has nothing configured in Meta Ads and you want a guided end-to-end path.
• You need to make sure tracking is correct before spending budget on ads.
• You want to standardize the launch process so it's repeatable across client accounts.

Steps

1. Phase 1: set up and validate Pixel + Conversions API with deduplicated events; confirm with the user before proceeding.
2. Phase 2: run strategy research (competitors, offers, angles) and present findings for approval.
3. Phase 3: build custom and lookalike audiences from available data sources.
4. Phase 4: generate initial campaign structure and creatives, always in paused state.
5. Phase 5: review the full pre-flight checklist before activating any campaign.
6. After activation, move into the continuous optimization cadence with the same approval gates.
7. Never move from one phase to the next without explicit user confirmation at each checkpoint.

The skill

---
name: meta-ads-pro-system
description: First-run wizard taking a Meta Ads account from zero to launched and continuously optimized, chaining tracking, strategy, audiences, and campaigns with a confirmation gate per phase.
---

# Meta Ads Pro System

## 1. Purpose
Provide a guided, repeatable path to take a Meta Ads account from zero to launched and optimized without skipping critical steps.

## 2. Tracking phase
Set up and verify Pixel and Conversions API with event deduplication before any spend.

## 3. Strategy phase
Run competitor and offer research to ground angles before creative production begins.

## 4. Audience phase
Build custom and lookalike audiences from validated first-party and pixel data.

## 5. Launch phase
Generate campaign and ad structure, always paused, with a complete pre-flight checklist.

## 6. Optimization phase
Activate the ongoing review cadence once launched, keeping the same approval gates.

## 7. Confirmations
Never advance a phase without explicit user confirmation; each phase is its own checkpoint.

## 8. GoHighLevel angle
Sync conversion events with GHL pipelines and automations so lead tracking stays consistent between the ad account and the CRM.

For Claude Code, save it as ~/.claude/skills/meta-ads-pro-system/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.