---
name: meta-ads-report
description: Deep Meta Ads performance report with placement, device, demographic, and creative breakdowns, pattern detection, and prioritized recommendations.
---

# Meta Ads Deep Performance Report

## 1. Purpose
Turn raw Meta API data into an actionable report explaining why the account performs the way it does and what to do about it.

## 2. Data scope
Define the period, accounts, and primary conversion source before pulling data.

## 3. Breakdowns
Analyze by placement, device, demographic, creative, and destination to find where efficient or inefficient spend concentrates.

## 4. Pattern detection
Cross breakdowns against each other, e.g. creative vs. device, to surface findings not visible in any single table.

## 5. Recommendations
Prioritize suggested actions by estimated impact and implementation effort.

## 6. Optional reconciliation
If an external attribution source exists, include it as a separate, clearly labeled section rather than mixing it with native Meta numbers.

## 7. Delivery
Always present the report as a draft for review before sending it to the client or final stakeholder.

## 8. GoHighLevel angle
Link creative and audience findings to GHL pipeline reporting to show the lead's full journey, not just the click.