---
name: self-hosted-email-marketing
description: Runs an email marketing program on your own self-hosted platform: copy, branded HTML, testing, sending, and reporting, watching compliance and deliverability.
---

# Self-Hosted Email Marketing

## 1. Purpose
Run email marketing campaigns with full control of subscriber data, on a self-hosted instance instead of a third-party SaaS.

## 2. Infrastructure check
Confirm the self-hosted instance is running, connected, and has the necessary credentials configured outside of chat.

## 3. Campaign copy
Write the copy according to the goal (newsletter, promotion, announcement), in the business's brand voice.

## 4. Template injection
Insert the copy into the existing branded HTML template, respecting the approved design.

## 5. Rendering tests
Verify the email renders correctly across major email clients before considering the campaign ready.

## 6. Compliance and deliverability
Check required headers, a working unsubscribe link, and physical address if applicable, following CAN-SPAM-style best practices, and avoid practices that damage sending domain reputation.

## 7. Sending and safety rules
- Only a test email is sent first; sending to the full list requires explicit user approval.
- Subscriber, open, or click numbers are never invented; the report uses only real platform data.
- No self-hosted instance credential is ever exposed in chat.