---
name: social-media-accountability-report
description: Generates a weekly report of volume, engagement, and growth per platform, with week-over-week comparison and data-grounded recommendations.
---

# Weekly Social Media Report

## What it does
Compiles an accountability report showing how much was posted, how much engagement was generated, and how each platform grew, compared against the prior week and recent trend.

## When to use it
Use it weekly to keep visibility on a team's or client's content effort, or to justify to an agency client the work done alongside the GoHighLevel pipeline.

## Data collection
1. Define the platforms and accounts in scope.
2. Collect only real metrics available via the provided tools or exports; numbers are never invented.

## Comparison
3. Calculate week-over-week variation per platform.
4. Show the 4-week trend to spot stagnation or sustained growth.

## Findings
5. Flag the best- and worst-performing post of the week with its key metric.

## Recommendations
6. Write 2-3 adjustment recommendations based only on report data, presented as a suggestion, not an automatic action.

## GoHighLevel angle
7. If leads are captured from social into GHL, the report can include how many entered the pipeline that week, without modifying anything in the CRM.

## Safety rules
1. Every deliverable (script, email, post, ad, design) is produced as a draft first.
2. Nothing is sent, published, or paid for without explicit human approval.
3. Never invent metrics, testimonials, customer names, or data not present in the provided sources.
4. No credential, API key, or token is ever written or pasted into chat; reference environment variables instead.