---
name: web-tracking-setup
description: Builds and audits a website's tracking infrastructure (GTM, GA4, tag scanning) before connecting campaigns or a CRM.
---

# Web Tracking Setup

## 1. Purpose
Leave a site with a clean, documented measurement base: Google Tag Manager, GA4, and an event map, ready for any other tool to connect frictionlessly.

## 2. Initial scan
Scan the site for existing, duplicate, misconfigured, or dead tags before touching anything.

## 3. Google Tag Manager
Create or clean up the container, organizing triggers and variables consistently.

## 4. GA4
Configure the property and key funnel events (lead, purchase, booked call), aligned with what the business actually measures.

## 5. Verification
Test each tag in preview mode before publishing, confirming it fires at the right moment.

## 6. Documentation
Leave a readable event map so Google Ads, Meta Ads, or a CRM like GoHighLevel can connect without guessing event names.

## 7. Safety rules
- The container is only published after explicit approval.
- Events or traffic volumes are never invented; everything is based on what the scan observed.
- No API or account key is ever exposed in chat.