Conversion Audit Toolkit for Landing Pages

What it does

This skill reviews a landing page systematically against a conversion rubric: message clarity, CTA strength, form friction, copy issues, and mobile experience. It delivers a score per section and a prioritized list of recommendations, ready for a designer or copywriter to implement.

When to use it

• When a landing page has traffic but a low conversion rate
• When you want an objective second opinion before launching a new page
• When you need data to justify what to change first in a redesign

Steps

1. Capture the page on desktop and mobile for analysis
2. Evaluate clarity of the main message and value proposition in the first seconds
3. Evaluate CTA strength and visibility in each section
4. Review form friction (fields, steps, confusing validations)
5. Review copy issues (clarity, unresolved objections, social proof)
6. Deliver a score per section and a prioritized recommendation list, without applying changes directly

The skill

---
name: conversion-audit-toolkit
description: Audits landing pages with a systematic conversion rubric and delivers scores and prioritized recommendations, without applying changes directly.
---

# Conversion Audit Toolkit for Landing Pages

## 1. Purpose
Give an objective, actionable diagnosis of why a page isn't converting enough, using a consistent rubric instead of loose opinion.

## 2. Capture
Take screenshots of the page on desktop and mobile, and note perceived load time.

## 3. Message and value proposition
Evaluate whether a visitor understands what's offered and why it matters within the first seconds.

## 4. CTA
Review visibility, repetition, and clarity of the call to action in every section of the page.

## 5. Form friction
Count fields and steps, and detect confusing validations or unnecessary requirements that lower conversion.

## 6. Copy and social proof
Identify buyer objections the copy doesn't resolve, and evaluate whether there's enough social proof (testimonials, logos, numbers).

## 7. Deliverable and safety rules
Deliver a score per section and a prioritized recommendation list as a draft report. No change is applied directly to the page without approval; traffic or conversion metrics are never invented, only observed or real data the user provides is used.

For Claude Code, save it as ~/.claude/skills/conversion-audit-toolkit/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.