Conversion Tracking Integration for Checkout and Forms

What it does

This skill adds third-party conversion tracking (for example, attribution platforms like Hyros) to opt-in forms, checkout pages, and landing pages. It combines server-side lead tracking via API with client-side purchase intent and, where applicable, payment platform integration, so attribution is accurate end to end.

When to use it

• When sales need to be attributed to the exact campaign or ad that originated them
• When browser-only tracking loses events to blockers
• When launching a new landing page or checkout and tracking needs to be wired in from day one

Steps

1. Identify capture points: opt-in form, checkout, purchase confirmation
2. Set up server-side lead tracking via the attribution platform's API
3. Add client-side purchase intent tracking at checkout
4. Connect payment confirmation to the final conversion event
5. Test the full flow with a test transaction before going to production
6. Validate in the attribution platform that events arrive complete and without duplicates

The skill

---
name: conversion-tracking-integration
description: Integrates third-party conversion tracking into opt-in forms, checkout, and landing pages, combining server-side and client-side signal.
---

# Conversion Tracking Integration

## 1. Purpose
Connect a third-party attribution platform to a funnel's capture points (opt-in, checkout, purchase), so campaign attribution is reliable.

## 2. Mapping capture points
Identify every form and checkout page where a relevant conversion happens.

## 3. Server-side tracking
Send lead events from the backend via API, avoiding reliance on the browser alone.

## 4. Client-side tracking
Add purchase intent tracking at checkout to capture real-time behavior.

## 5. Payment confirmation
Connect the final purchase/payment event to the attribution platform, avoiding duplicate or missing conversions.

## 6. Testing
Run an end-to-end test transaction before considering the integration production-ready.

## 7. Safety rules
- Nothing is marked production-ready without a successful test and user approval.
- Conversion or sales numbers are never invented.
- No API key for the attribution or payment platform is ever written in chat.

For Claude Code, save it as ~/.claude/skills/conversion-tracking-integration/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.