Google Ads Conversion Tracking

What it does

This skill builds the full Google Ads measurement stack: the Google tag, client-side conversion events, Enhanced Conversions for web, offline/server-side conversion import that survives cookie and ad blockers, and Customer Match audiences via the Data Manager API. The result is reliable conversion signal so the bidding algorithm optimizes well.

When to use it

• When a Google Ads account has incomplete or broken tracking
• When conversions are being lost to blockers or restrictive browser cookie policies
• When you want to upload a real customer audience for Customer Match

Steps

1. Audit the current state of the Google tag and existing conversion events
2. Install or fix the tag and required client-side events
3. Enable Enhanced Conversions for web with hashed contact data
4. Set up offline/server-side conversion import from the CRM (e.g. GoHighLevel)
5. Build Customer Match audiences via the Data Manager API
6. Validate in the Google Ads account that conversions arrive correctly before closing the phase

The skill

---
name: google-ads-conversion-tracking
description: Sets up Google Ads conversion tracking end to end: tag, Enhanced Conversions, offline/server-side import, and Customer Match audiences.
---

# Google Ads Conversion Tracking

## 1. Purpose
Leave a Google Ads account with complete, blocker-resistant conversion measurement, combining client-side and server-side signal.

## 2. Initial audit
Review what tag and events exist today, identify gaps: duplicate events, unregistered conversions, missing Enhanced Conversions.

## 3. Tag and client-side events
Install or fix the Google tag and conversion events at key funnel points (lead, purchase, booked call).

## 4. Enhanced Conversions
Enable Enhanced Conversions for web, hashing user contact data to improve matching without exposing personal information.

## 5. Offline/server-side import
Connect conversion import from the CRM or backend (for example, a pipeline from GoHighLevel) to capture conversions that happen outside the browser or after the initial click.

## 6. Customer Match
Build real customer audiences via the Data Manager API for remarketing and high-quality lookalike targeting.

## 7. Safety rules
- No audience or import is activated in production without approval.
- Conversion numbers are never invented; everything is validated with real account data.
- No API or Google Ads credential is shared in chat.

For Claude Code, save it as ~/.claude/skills/google-ads-conversion-tracking/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.