Meta Ad Research

What it does

Research pipeline that identifies relevant competitors, pulls their active ads from the Meta Ad Library, classifies them by format, hook, and offer, and produces a brief covering ICP, offers, hooks, angles, and formats to ground campaign strategy.

When to use it

• Before launching a new Meta Ads campaign and you need to know what's working in your niche.
• When you want fresh creative angles because current performance has plateaued.
• When an agency client asks for market evidence before approving budget.

Steps

1. Define niche, geography, and an initial competitor list with the user.
2. Search the Meta Ad Library for each competitor's active ads.
3. Classify each ad by format, hook, offer, and call to action.
4. Detect repeated patterns across competitors (winning angles, offer structures).
5. Draft the 8-section brief: ICP, offers, hooks, angles, formats, findings, risks, recommendations.
6. Present the brief as a draft for review before using it in creative or copy production.
7. If using your own scraping API keys, keep them in environment variables, never in chat.

The skill

---
name: meta-ad-research
description: Build a competitor database, scrape and classify their live Meta ads, and synthesize an 8-section intelligence brief.
---

# Meta Ad Research

## 1. Purpose
Produce an evidence-based intelligence brief on what competitors are actually running in Meta Ad Library, to seed campaign strategy instead of guessing.

## 2. Competitor list
Start from the user's niche and known competitors; expand with adjacent brands serving the same audience.

## 3. Scraping
Pull currently active ads per competitor from the Meta Ad Library (BYO API keys); never store or expose keys in chat.

## 4. Classification
Tag each ad by format, hook, offer type, and CTA so patterns become visible across the dataset.

## 5. Pattern synthesis
Identify repeated angles, offer structures, and creative formats that show staying power.

## 6. Brief structure
Write the 8-section brief: ICP, offers, hooks, angles, formats, key findings, risks, recommendations.

## 7. Review gate
Present the brief as a draft; never treat it as final strategy until the user reviews and approves it.

## 8. GoHighLevel angle
Feed the resulting ICP and offer language into GHL funnels, forms, and follow-up sequences so paid and CRM messaging stay aligned.

For Claude Code, save it as ~/.claude/skills/meta-ad-research/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.