Lead Magnet Games

What it does

Creates a one-page quiz or mini-game (for example "How ready is your business for AI?") that people actually want to finish. Each answer scores points, the result gives them something useful, and the contact lands in your CRM tagged by score.

When to use it

• Your "contact us" form barely converts.
• You want to know how qualified each lead is before you talk to them.
• You need a lead magnet people will share.

Steps

1. Pick a question your ideal client wants answered about their business.
2. Write 5 to 8 questions whose points reflect how good a lead they are.
3. Define 3 results, each with useful advice and a next step.
4. Build the page: fast, mobile-first, one question per screen.
5. Connect the form to your CRM with a tag per result.
6. Test on a phone and check each result arrives tagged correctly.

The skill

---
name: lead-magnet-games
description: Design and build a one-page quiz or mini-game that captures leads and qualifies them by score, connected to the CRM with a tag per result. Use when the user wants an interactive lead magnet, a diagnostic quiz or a scorecard.
---

# Lead Magnet Games

## 1. The idea
- A question the ideal client wants answered about themselves: "How automated is your business?", "How many opportunities slip through on the phone?".
- It should take under 2 minutes.
- Ask the user: who it is for, what they want to learn about each lead, and what they offer next.

## 2. Questions (5 to 8)
- One per screen, multiple choice, no typing.
- Each option scores points by how good a lead it signals (size, urgency, available budget, current tools).
- Mix diagnostic questions (useful to them) with qualifying questions (useful to you).

## 3. Results (3 tiers)
For each tier: a name, what it means in two sentences, 2 or 3 concrete recommendations and a next step (book a call, a guide, a video). No exaggerated diagnoses to scare people.

## 4. Capture
- Ask for name and email before the full result, saying why (to send them the result).
- Link the privacy policy and add a consent checkbox where the country requires it.
- No fake prizes, no "you won" when there is no real prize.

## 5. Build
- A single HTML/CSS/JS file, fast and mobile-first.
- Progress bar, big buttons, a way back to the previous question.
- On submit: form or webhook to the CRM with `score`, `tier` and the answers; tag `quiz_<name>_<tier>`.

## 6. Verify
- Play all three paths (low, mid, high) and confirm each contact reaches the CRM with the right tag.
- Check on a real phone: nothing clips or overflows.
- Any follow-up email or sequence stays in draft until the user approves it.

For Claude Code, save it as ~/.claude/skills/lead-magnet-games/SKILL.md. In Cursor, ChatGPT or another assistant, paste it as project instructions.

Works with